Tag: Lead Management
Lead Management
8 tips for successful lead qualification
Not every lead is a good lead. Period. At the same time, even a lead that is good on paper may not be ready for the next steps in the […]
Marketo Lead Scoring: 5 Tips that will make your life easier
Marketo is the most sophisticated B2B marketing automation solution. One aspect that sets Adobe’s company apart from the competition is the Marketo lead scoring capabilities. Before we jump in, if […]
HubSpot Lead Scoring Limitations and Workarounds
Since you are here, I assume that you know what lead scoring models are and how to align with the Sales team on a lead score matrix already. If not, […]
Lead Scoring Models Explained
What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]
