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marketing attribution

Understanding Marketing Attribution Models to pick the right approach

first touch attribution model

Is first touch or last touch the best single touch attribution?

u shaped position based multi-touch attribution

How to achieve a better ROI with the U-Shaped Attribution Model

w shaped attribution model

Harness the Power of the W-Shaped Attribution Model to Boost Sales

media planning and media plan

Media Planning 101: How to Create an Effective Media Plan

visibility index

What is the Visibility Index in SEO and Why Does It Matter?

Tag: Squarespace

Squarespace Sitemap XML FAQ

Everything you need to know about Squarespace sitemap.xml files

Does Squarespace create a sitemap? Squarespace creates a sitemap automatically for you. Every time you create or remove a URL, Squarespace updates your sitemap, so you don’t have to do […]

Squarespace Speed Optimization

Squarespace Speed Optimization for better user experiences and SEO

Page speed optimization is crucial for the user experience and your Squarespace SEO. With the 2021 and 2023 Google algorithm updates, these two are getting more and more connected. Unlike […]

Facebook Pixel and Squarespace

Squarespace Facebook Pixel Tutorial – Without Coding

You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]

Squarespace Google Tag Manager Implementation

Easy Google Tag Manager Squarespace Implementation Beginners Guide

Unfortunately, Squarespace doesn’t have one-click solutions and plugins like WordPress. However, plugins often come with a cost of lower site speed and more and more code on the site.  In […]

Add Google Analytics to Squarespace

Add Google Analytics to Squarespace and Track Goals

Before we jump in we need to distinguish between the Google Analytics tracking method: Universal Analytics (UA) and GA4. The “old” and most common way is using the UA-Tracking ID, […]

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Recent Posts
  • Understanding Marketing Attribution Models to pick the right approach
  • Is first touch or last touch the best single touch attribution?
  • How to achieve a better ROI with the U-Shaped Attribution Model
  • Harness the Power of the W-Shaped Attribution Model to Boost Sales
  • Media Planning 101: How to Create an Effective Media Plan
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