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what is cvr marketing

CVR Marketing: A guide to measure & improve conversion rates

ranktracker vs semrush

Rank Tracker vs SEMRush: Which SEO Tool is better?

what are automated webinars

The complete guide to automated webinars for your lead generation

seo video rank tracker

How does a Video Rank Tracker work? – 3 Best Tools (Free & Paid)

Grammarly German alternatives

What is the best Grammarly German alternative?

Complementary colors

The basics of complementary colors and how to use them

Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
Pros and cons of types of digital ads

Pros and Cons of the Different Types of Digital Ads

Digitalization pushed many advertising formats into digital ads. The lines between the formats are fading. Commercials can not just be used on a single platform anymore, but repurposed in a […]

Ansoff Product Market Matrix Marketing POV

Market Product Grid Explained from a Marketing Point-of-View

The Market Product Grid, also known as the Igor Ansoff Matrix, is a Business Growth Strategy framework that helps a company define growth strategies concerning the risk level. It was […]

Delete Facebook Pixel

Delete Facebook Pixel from Business Manager and your Website

The Facebook Pixel can be useful to track user engagement and conversion on your site. There are several reasons why you want to have the code on your website. However, […]

Squarespace Sitemap XML FAQ

Everything you need to know about Squarespace sitemap.xml files

Does Squarespace create a sitemap? Squarespace creates a sitemap automatically for you. Every time you create or remove a URL, Squarespace updates your sitemap, so you don’t have to do […]

Track Button Clicks with Google Analytics

Google Analytics Track Button Clicks with Google Tag Manager

Tracking events like button clicks, link clicks, call widget clicks, and form submissions is an advanced measurement technique. It requires some basic understanding of how Google Analytics and other measurement […]

How to ab test google ads

Google Ads Experiment to A/B Test Campaigns and Landing Pages

What is an experiment in Google Ads? An experiment in google ads is a form of A/B testing. You can test multiple variants like landing pages, bidding strategies, or an […]

Squarespace Speed Optimization

Squarespace Speed Optimization for better user experiences and SEO

Page speed optimization is crucial for the user experience and your Squarespace SEO. With the 2021 and 2023 Google algorithm updates, these two are getting more and more connected. Unlike […]

Facebook Pixel and Squarespace

Squarespace Facebook Pixel Tutorial – Without Coding

You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]

Squarespace Google Tag Manager Implementation

Easy Google Tag Manager Squarespace Implementation Beginners Guide

Unfortunately, Squarespace doesn’t have one-click solutions and plugins like WordPress. However, plugins often come with a cost of lower site speed and more and more code on the site.  In […]

Add Google Analytics to Squarespace

Add Google Analytics to Squarespace and Track Goals

Before we jump in we need to distinguish between the Google Analytics tracking method: Universal Analytics (UA) and GA4. The “old” and most common way is using the UA-Tracking ID, […]

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