Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
Chatbot Evaluation

How to evaluate your chatbot marketing?

The Chatbot Evaluation Guide Chatbot marketing should be evaluated on the operational performance but also the overall investment/ROI. That means analyzing the chatbot engagement and conversion rates on the operational […]

DeckLinks Review

DeckLinks Sales Enablement & Experience Review

What is DeckLinks Sales Enablement & Experience Software? DeckLinks is a new sales enablement and sales experience tool that helps sellers to create a unique sales pitch experience. The main […]

B2B sales presentation engagement

Understanding B2B Sales Presentation Engagement

What is a B2B sales presentation? A B2B sales presentation is a pitch deck containing sales and marketing collateral to communicate the value of the company’s solution to the buyer. […]

what is Chatbot conversational marketing

Ultimate Guide to Chatbot Conversational Marketing

What is Chatbot Conversational Marketing? Chatbot Conversational Marketing is the promotion of services and products via chatbots. The bot functions conversationally in providing information and guidance on websites, social media […]

Pop Under Banner Definition

What is a Pop Under Banner?

Pop Under Banner Definition A pop under banner is a digital advertising format that opens below the active browser window. The pop under is a variation of the pop up […]

Real Time Bidding 101

Real Time Bidding 101

What is Real Time Bidding? Real Time Bidding or RTB for short is an essential part of Programmatic Advertising. Through Real Time Bidding, digital advertising slots are bought and sold, […]

check website outbound links

Check Outbound Links from Website

Outbound links of a website can be understood as internal outgoing links or external (backlinks). Both are important to understand for your SEO. Internal cross-links are one of the most […]