Category: Marketing Automation
Marketing Automation
The complete guide to automated webinars for your lead generation
What Is an Automated Webinar? An automated webinar, also known as an evergreen webinar, is a webinar that’s been set up in advance to run without a host on demand […]
19 chatbot marketing hacks that actually optimize performance
Why is chatbot optimization so important? Optimizing your website’s chatbot conversational marketing is crucial to not just convert more visitors to leads but also qualify those leads for your sales […]
How to evaluate your chatbot marketing?
The Chatbot Evaluation Guide Chatbot marketing should be evaluated on the operational performance but also the overall investment/ROI. That means analyzing the chatbot engagement and conversion rates on the operational […]
Chatbot Success Metrics: Tracking statistics at every funnel stage
Leading and lagging chatbot statistics In chatbot conversational marketing we have to measure different chatbot success metrics – leading and lagging KPIs. Leading KPIs show us how the chatbot is […]
Ultimate Guide to Chatbot Conversational Marketing
What is Chatbot Conversational Marketing? Chatbot Conversational Marketing is the promotion of services and products via chatbots. The bot functions conversationally in providing information and guidance on websites, social media […]
8 tips for successful lead qualification
Not every lead is a good lead. Period. At the same time, even a lead that is good on paper may not be ready for the next steps in the […]
12 Best Practices for Deal Based Workflows in HubSpot Marketing Hub
The sales pipeline is organized in so-called deals in HubSpot. While there are 3 main subscriptions available (Service Hub, Sales Hub, and Marketing Hub), we will focus on Marketing tips […]
Marketo Lead Scoring: 5 Tips that will make your life easier
Marketo is the most sophisticated B2B marketing automation solution. One aspect that sets Adobe’s company apart from the competition is the Marketo lead scoring capabilities. Before we jump in, if […]
HubSpot Lead Scoring Limitations and Workarounds
Since you are here, I assume that you know what lead scoring models are and how to align with the Sales team on a lead score matrix already. If not, […]
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]