Category: Strategy
Marketing Strategy & Planning
Everything you need to know about Ambush Marketing and Advertising
Ambush marketing is a form of advertising that occurs when one company tries to take advantage of the publicity and attention generated by another company’s event or campaign. It can […]
Leveraging Point-of-Sale Marketing effectively
What is Point-of-Sale Marketing? (POS Marketing Definition) Point-of-sale marketing (short POS marketing) is a method of sales promotion in retail directly at the point of purchase. The goal is to […]
Making the most of artificial scarcity in marketing
What is artificial scarcity? (Definition) Artificial scarcity involves deliberately reducing supply, for example by limiting production, in order to generate higher demand. The goal is for demand for a product […]
Cluster analysis examples for customer segmentation
What is cluster analysis for customer segmentation? Cluster analysis is a process of dividing a set of objects into groups. The goal of cluster analysis is to reveal hidden patterns […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Cannibalization Marketing Effect Examples
What is the cannibalization marketing effect? The cannibalization effect in marketing refers to a negative spillover effect when promoting one product or service to another. The promoted product cannibalizes an […]
Buzz Marketing Examples, Types, and Definition
What is Buzz Marketing? Buzz marketing is a sub-discipline of word-of-mouth marketing and has an interface with viral marketing. The goal of buzz marketing is to increase the awareness of […]
What is the Spillover Effect
Spillover Effect Definition The spillover effect occurs when seemingly unrelated events influence another. The spillover effect can have both positive and negative impacts. The effect occurs in economics, finance, construction, […]
What is Outbound Marketing
Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]
Insider Tips and Advice for Online Marketing
What are the Best Ways to Start Marketing your Business Online? Marketing your business online can be a daunting task. There are so many factors to consider, from the audience […]