Tag: How-to
Best practices for pagination in SEO
There are a lot of factors to consider when optimizing your website for search engines. One element that is often overlooked is pagination. When you break your content down into […]
How to give someone access to Google Tag Manager?
Adding someone to Google Tag Manager is very simple. It only requires 5 steps: Important: You need administrator user rights to add users to Google Tag Manager. Sign in to […]
What is the Google Sandbox Effect in SEO?
The so-called Google Sandbox effect is an unofficial status in SEO that describes new websites or articles that have not yet been fully understood, tested, and indexed by Google. Google […]
Website relaunch: The how-to guide and checklist
If you are in need of a website makeover and want to relaunch your website, it is important to consider some points. First of all, it is crucial whether your […]
SEO Writing 101: Follow these 9 steps to rank higher on Google
There are two ways how to approach SEO writing: First, you have a topic already and match and optimize it for the best possible keyword. That means you may have […]
Conducting and understanding the SEMRush keyword gap analysis
What is the SEMRush keyword gap analysis? A keyword gap analysis looks at the keywords every domain in the competitive set is ranking for. It then groups the keywords based […]
Full Guide: SEMRush Backlink Analysis & Audit
The SEMRush backlink audit can be conducted in two different ways and for many reasons. But two main reasons would be to improve your website’s authority as part of your […]
SEMRush Keyword Research How-To Guide
You don’t need a SEMRush Keyword Research Course – just this step-by-step guide. In this tutorial, I will show you my process for keyword research as an SEO Consultant as […]
How to evaluate your chatbot marketing?
The Chatbot Evaluation Guide Chatbot marketing should be evaluated on the operational performance but also the overall investment/ROI. That means analyzing the chatbot engagement and conversion rates on the operational […]
19 chatbot marketing hacks that actually optimize performance
Why is chatbot optimization so important? Optimizing your website’s chatbot conversational marketing is crucial to not just convert more visitors to leads but also qualify those leads for your sales […]