Tag: Paid Media
Paid Media, Performance Marketing, Advertising and Pay-per-click (PPC) Insights
CTR Manipulation: Influencing Click-Through Rate for Better Results
It’s no secret that click-through rate (CTR) is a key metric for gauging the success of any online advertising or content campaign. However, it can be difficult to influence and […]
11 LinkedIn Ads Tricks & Tips that will boost your marketing results
In this post, we have compiled 11 LinkedIn Marketing Hacks that you can start using today to increase not just your advertising performance, but also boost organic engagement and uncover […]
What is a Pop Under Banner?
Pop Under Banner Definition A pop under banner is a digital advertising format that opens below the active browser window. The pop under is a variation of the pop up […]
Real Time Bidding 101
What is Real Time Bidding? Real Time Bidding or RTB for short is an essential part of Programmatic Advertising. Through Real Time Bidding, digital advertising slots are bought and sold, […]
How to allocate advertising budget effectively
The question of the optimal distribution of the advertising budget occupies many marketers. Especially at the end and beginning of the year. What is an advertising budget?The advertising budget is […]
How to utilize paid, owned, and earned media in digital marketing?
Unfortunately, it’s not always easy to identify or define the differences between paid, owned, and earned media. There is often overlap and certain media formats can fall into multiple categories. […]
The working relationship between SEO and SEA
SEO and SEA should not be two separate areas. On the contrary, both strongly complement each other and should be working together in the digital marketing mix. But before we […]
10 Google Ads Optimization Tips
Google Ads can be created and optimized at different levels. I look at optimization in the time horizon (short, mid, and long-term) although all optimizations have long-term valid adjustments. It’s […]
Calculate your ad budget correctly
As a marketing consultant, I have to manage clients’ target expectations and budget planning for advertising campaigns all the time. Mostly, new businesses have a fundamental knowledge gap and false […]
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]