What is the Google Ads Quality Score? The Google Ads Quality Score is a score between 1 and 10 to indicate the quality of your keyword. The higher the score, […]

What is a negative keyword in Google Ads? Negative keywords are keywords you want to exclude from your campaign or ad group. They have the same match types as regular […]

What is the Google Ads Keyword Planner? The Google Keyword Planner is a free tool that allows advertisers to research and plan their Google Ads campaigns. The planner lets users […]

What is Geofencing in Google Ads? A geofence is a virtual fence around a geolocation. You are targeting a specific area or a radius around a location like your physical […]

Duplicating a campaign in Google Ads Requirements: You need user permission to create campaigns as a Standard or Admin user. The easiest way to duplicate a campaign is by copying […]

What are call-only ads in Google Ads? Call-only ads are a great way to get more calls to your business. Instead of appearing in the search results with a text-based […]

What are bid multipliers? Bid multipliers or bid adjustments are important tools that can help you optimize your advertising campaigns. The terms can be used interchangeably. Bid multipliers are a […]

Google Ad Grants is a program that provides up to $10,000 per month in free advertising to qualified non-profit organizations. This can be a great way for NGOs to increase […]