Author: Sascha Hoffmann
What does an SEO Project Manager do?
Job title SEO Project Manager An SEO project manager is responsible for ensuring that the company’s website has a good ranking in search engine results pages (SERPs). Their main job […]
The Secret to High-Ranking SEO Headlines: Tips and Tricks for 2024
Crafting Compelling SEO Headlines for Blogs and Websites In the digital world, a headline does much more than pique a reader’s curiosity; it serves as a critical gateway to your […]
How to allocate advertising budget effectively
The question of the optimal distribution of the advertising budget occupies many marketers. Especially at the end and beginning of the year. What is an advertising budget?The advertising budget is […]
Lead Magnet Ideas for Photographers and how to market them
Photographers often forget email marketing is a lead generation channel in their marketing mix. Direct bookings, Instagram followers, or even YouTube subscribers are common. Most photographers also have a website […]
8 tips for successful lead qualification
Not every lead is a good lead. Period. At the same time, even a lead that is good on paper may not be ready for the next steps in the […]
How to utilize paid, owned, and earned media in digital marketing?
Unfortunately, it’s not always easy to identify or define the differences between paid, owned, and earned media. There is often overlap and certain media formats can fall into multiple categories. […]
The working relationship between SEO and SEA
SEO and SEA should not be two separate areas. On the contrary, both strongly complement each other and should be working together in the digital marketing mix. But before we […]
10 Google Ads Optimization Tips
Google Ads can be created and optimized at different levels. I look at optimization in the time horizon (short, mid, and long-term) although all optimizations have long-term valid adjustments. It’s […]
4 areas of website optimization for more reach and contact inquiries
There are countless ways to optimize a website. In this article, I want to focus on four different areas to increase reach and generate more leads in the long run. […]
Calculate your ad budget correctly
As a marketing consultant, I have to manage clients’ target expectations and budget planning for advertising campaigns all the time. Mostly, new businesses have a fundamental knowledge gap and false […]