Marketo Lead Scoring: 5 Tips that will make your life easier
Marketo is the most sophisticated B2B marketing automation solution. One aspect that sets Adobe’s company apart from the competition is the Marketo lead scoring capabilities. Before we jump in, if […]
HubSpot Lead Scoring Limitations and Workarounds
Since you are here, I assume that you know what lead scoring models are and how to align with the Sales team on a lead score matrix already. If not, […]
The Most Important SEO Metrics to Track
As an independent SEO consultant, I have the chance to gain many insights into SEO projects of various scales. Some questions, however, are always the same: How do you measure […]
How to use a Lead Score Matrix
What is a lead score matrix? The lead score matrix is a tool to determine your lead scoring model. As part of your marketing strategy, the scoring matrix lists all […]
Lead Scoring Models Explained
What is lead scoring? Lead scoring is a methodology to assign leads a value to determine how qualified a lead is and what the next best action for this lead […]
5 Tips to leverage the HubSpot tracking code for marketing automation
The HubSpot tracking code is a powerful tool in your marketing belt. It can help you on every level of your HubSpot subscription – Free, Starter, or Professional. This guide […]
Outbound & Inbound SDR Marketing done right
I’ve started my Marketing career as a Sales Development Representative (SDR). While I reported to Sales, I noticed that Sales Development needs to align more with Marketing than Sales in […]
How to market your podcast
What is Podcast Marketing? There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need […]
7 Tips to increase SEO results with internal cross linking
I’m an SEO consultant for many businesses and I see those mistakes and missed opportunities every day. Cross linking your website with internal links is one of the most powerful, […]
Use Google Analytics for SEO Reporting
Most website owners and small- to mid-sized businesses use Google Analytics to monitor their website engagement. The number one thing I noticed as an SEO consultant is that almost none […]