Category: Analytics & Measurement
Analytics & Measurement
The benefits & drawbacks of linear marketing attribution
In today’s digital marketing landscape, understanding the customer’s journey is paramount to your success. One method that allows you to track this journey from the first point of contact to […]
Master B2B Marketing Attribution: Best Practices and Tools for Success
B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]
Understanding Marketing Attribution Models to pick the right approach
Let’s start with a question: How many channels do you use in your marketing today? According to Invespcro 73% of marketers leverage a multichannel targeting approach. This means, that almost […]
Is first touch or last touch the best single touch attribution?
Single Touch Attribution is a type of marketing attribution model that assigns all credit for a conversion or sale to a single touchpoint in the consumer journey. This means that […]
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]
CVR Marketing: A guide to measure & improve conversion rates
Being a novice in the world of digital marketing is packed with challenges, from trying to understand different terms to decipher countless abbreviations. You must’ve heard about CVR marketing, which […]
Everything you need to know about SEO Dwell Time
What is Dwell Time in SEO? Google has long focused on user experience. One of the many ranking factors they consider when evaluating websites is dwell time. Dwell time is […]
How to give someone access to Google Tag Manager?
Adding someone to Google Tag Manager is very simple. It only requires 5 steps: Important: You need administrator user rights to add users to Google Tag Manager. Sign in to […]
Chatbot Success Metrics: Tracking statistics at every funnel stage
Leading and lagging chatbot statistics In chatbot conversational marketing we have to measure different chatbot success metrics – leading and lagging KPIs. Leading KPIs show us how the chatbot is […]