Tag: How-to
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]
Media Planning 101: How to Create an Effective Media Plan
What is media planning? Media planning is the process of creating a strategy to reach your target audience through various forms of media. This includes reaching potential customers through TV, […]
What is the Visibility Index in SEO and Why Does It Matter?
What is the visibility index in SEO? The visibility index, or visibility score, is an SEO metric used to measure how visible a website is in search engine results pages […]
Learn the ins and outs of telemarketing and how to use it effectively
Telemarketing can be a great way to increase sales and grow your business. However, it can also be ineffective and costly if not done correctly. In this blog post, we […]
Everything you need to know about One Pagers in Marketing
One pagers are an important tool in any marketer’s arsenal. They can be used for a variety of purposes, from single page websites to sales collateral. But what exactly is […]
Can you see who viewed your Facebook videos & what to use the data?
Facebook has been rolling out some new features for business pages, and one of those features is the ability to see who has viewed your videos. This can be a […]
Match each Google Ads autobidding strategy to the right campaign goal
The table below details which autobidding strategy matches best with each campaign goal. It is important to match each autobidding strategy to the right campaign goal to maximize your advertising […]
CVR Marketing: A guide to measure & improve conversion rates
Being a novice in the world of digital marketing is packed with challenges, from trying to understand different terms to decipher countless abbreviations. You must’ve heard about CVR marketing, which […]
Rank Tracker vs SEMRush: Which SEO Tool is better?
SEMRush is widely regarded as one of the strongest, if not the strongest, SEO software solutions in the industry. With over 10 million registered customers and 400,000 monthly active users, […]