Author: Sascha Hoffmann
Add Google Analytics to Squarespace and Track Goals
Before we jump in we need to distinguish between the Google Analytics tracking method: Universal Analytics (UA) and GA4. The “old” and most common way is using the UA-Tracking ID, […]
SEO-Friendly Content Brief Template with Semantic Keyword Research
What is an SEO-friendly content brief? An SEO-focused content creation brief should include various aspects and research that help you target a specific keyword with your piece of content like […]
How to win in Google Quick Answer Box SEO & rank for People Also Ask?
What is an answer box? People Also Ask (PAA) or Google quick answer boxes are Google’s attempt to display the best answer for a search question. It’s related to the […]
How to send automated emails in Mailchimp with the free account (Sequence Hack)
Mailchimp is a great beginner’s marketing tool. It has evolved from Email Marketing to Landing Pages and full-on Marketing Automation solutions for every price tag. https://youtu.be/XgU_QPXP4dw However, when looking at […]
LinkedIn Funnel: How to build a lead generation campaign that converts
It’s not just about the number of leads but also the quality. LinkedIn’s advertising targeting capabilities are very unique and especially effective for B2B marketers. For this blog post we will break […]
Updating old blog post for SEO FAQ
Short answers to the most asked questions about updating your old blog posts for better SEO results. What’s the best process to update my blog? Analyze, research, update, publish, promote, […]
How to use Google Search Console for Keyword Research
Google Search Console makes it possible to identify and analyze search queries your domain and single pages are ranking for, which keywords drive traffic to your site, and where you […]
How to do ABM on LinkedIn?
What is Account Based Marketing (ABM) and how does LinkedIn fit in? Account Based Marketing or short ABM is the targeted approach to tailor marketing campaigns towards the accounts that […]
How to find search terms vs keywords vs search queries for your ad campaigns and SEO
In the sea of Google and keyword tools, three terms get thrown around a lot: search terms, search queries, and keywords. But what’s the difference and how do I use […]
Six benefits of having a Google My Business for Shopify stores
In this post, we will first analyze if you even qualify for a Google My Business listing with your Shopify store, where your store might be found, and finally 6 […]