Category: SEO
Search Engine Optimization (SEO)
SEO is an ever changing marketing field. Especially with the recent Core Web Updates. Keep in the know.
The working relationship between SEO and SEA
SEO and SEA should not be two separate areas. On the contrary, both strongly complement each other and should be working together in the digital marketing mix. But before we […]
Honest SEMRush Review – The magic behind my clients SEO successes
I’ve been using SEMRush as an SEO Consultant on a daily basis for a year now. Here’s my honest review and how I use the tools to boost the rankings […]
Geotagging Marketing for Local Businesses
What is geotagging? Geotagging is the process of attaching geographic latitude and longitude coordinates in the metadata to media files. Often, geotags are added directly from a mobile device. Geotags […]
NoIndex NoFollow SEO Use Cases
The terms NoIndex and NoFollow keep popping up in search engine optimization. In this post, I explain – in plain English – how these terms affect your SEO results. What […]
Backlink FAQs and Terminologies
How do backlinks work? Search engines like Google read the code of a website. In the HTML code links are written as follows: <a href=”https://domain.com/slug/”>Anchor Text</a> Href means that it’s […]
11 Tips: Get more reviews with a direct Google Review Link
In this post, we will show you how to create a direct link to Google reviews and how to use this link correctly to get more reviews on autopilot. Create […]
Everything you need to know about Image Alt Tags
What is an Image ALT Tag? An Alt Tag (or Alt Attribute) stands for Alternative Tag. The tag is used with images on the Internet to describe them and use […]
Why are Thumbnails Important
The term thumbnail is popping up more and more in marketing and the online world. But what are they anyway? And why should you use them? Thumbnails what is it? […]
Easy SEO Internal Link Analysis & Audit
An internal linking strategy is very important for your search engine optimization. Links signal the importance of a page to website crawlers. As a general rule, the more incoming links […]
The Most Important SEO Metrics to Track
As an independent SEO consultant, I have the chance to gain many insights into SEO projects of various scales. Some questions, however, are always the same: How do you measure […]