Category: SEO
Search Engine Optimization (SEO)
SEO is an ever changing marketing field. Especially with the recent Core Web Updates. Keep in the know.
Everything you need to know about Image Alt Tags
What is an Image ALT Tag? An Alt Tag (or Alt Attribute) stands for Alternative Tag. The tag is used with images on the Internet to describe them and use […]
Why are Thumbnails Important
The term thumbnail is popping up more and more in marketing and the online world. But what are they anyway? And why should you use them? Thumbnails what is it? […]
Easy SEO Internal Link Analysis & Audit
An internal linking strategy is very important for your search engine optimization. Links signal the importance of a page to website crawlers. As a general rule, the more incoming links […]
The Most Important SEO Metrics to Track
As an independent SEO consultant, I have the chance to gain many insights into SEO projects of various scales. Some questions, however, are always the same: How do you measure […]
Use Google Analytics for SEO Reporting
Most website owners and small- to mid-sized businesses use Google Analytics to monitor their website engagement. The number one thing I noticed as an SEO consultant is that almost none […]
7 Local Business GMB Optimization Tips
Your local business needs a GMB listing “Is GMB for me?”, asks every small business owner. The short answer is YES. Google’s own research indicated that 76% of local searches […]
7 Tips to increase SEO results with internal cross linking
I’m an SEO consultant for many businesses and I see those mistakes and missed opportunities every day. Cross linking your website with internal links is one of the most powerful, […]
Shopify Meta Description that increases SEO and Sales
In this blog post, we will learn what a meta description is, how it impacts SEO, what a good meta description looks like, and how you can implement one today. […]
What is an SEO Keyword Gap Analysis and how to make it work for you?
In this post, we will discuss what a keyword gap analysis is, how to conduct one and what insights you can get from it to inform your SEO and content […]
Everything you need to know about Squarespace sitemap.xml files
Does Squarespace create a sitemap? Squarespace creates a sitemap automatically for you. Every time you create or remove a URL, Squarespace updates your sitemap, so you don’t have to do […]
