Skip to content
Back2MarketingSchool

7 day marketing challenge

  • Home
  • Free Tools
  • Free 7-Day Marketing Challenge
  • About Us
marketing attribution

Understanding Marketing Attribution Models to pick the right approach

first touch attribution model

Is first touch or last touch the best single touch attribution?

u shaped position based multi-touch attribution

How to achieve a better ROI with the U-Shaped Attribution Model

w shaped attribution model

Harness the Power of the W-Shaped Attribution Model to Boost Sales

media planning and media plan

Media Planning 101: How to Create an Effective Media Plan

visibility index

What is the Visibility Index in SEO and Why Does It Matter?

Tag: Lead Generation

social selling index (ssi)

Everything You Need to Know About LinkedIn Social Selling Index

LinkedIn isn’t just a website to find jobs anymore. It’s transformed into the top business social media platform in the world. According to Statista, LinkedIn will have 828 million users […]

automated email nurturing workflow

Skyrocket Your Conversions with Advanced Lead Nurturing Workflows

As you probably know, most leads aren’t typically ready to make the purchase right away. However, with a lead nurturing workflow, they’ll be ready to buy in no time. So, […]

lead nurture emails

How to Create & Measure Revenue-Driven Lead Nurturing Email Sequences

As a marketer, it’s crucial to have a successful lead nurturing strategy in mind. Lead nurturing emails are one of the most effective ways to convert captured leads into customers. […]

leadfeeder vs lead forensics intent data comparison

Leadfeeder vs. Albacross: Which is better for you [2024 Comparison]

Leadfeeder and Albacross are two of the most popular B2B intent-based lead generation software in the market.  Specializing in buyer intent marketing by website-based visitor identification, tracking, and prospect follow-up, […]

leadfeeder vs lead forensics intent data comparison

Leadfeeder vs Lead Forensics: Which One Should You Choose?

Intent data providers are software platforms that collect and analyze data signals from visitors’ online behavior and activity to identify buying trends and patterns. Two of the most widely used […]

buyer intent marketing

Increase conversion by 3x with Buyer Intent Marketing

Did you know that 94% of companies use intent data to meet their business goals? Moreover, buyer intent data can increase conversion rates by over 200%. This statistic only proves […]

facebook ads attribution

Drive Conversions with the right Facebook Ad Attribution settings

Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]

b2b marketing attribution

Master B2B Marketing Attribution: Best Practices and Tools for Success

B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]

Posts navigation

Newer posts

Disclaimer: We review and use every technology we recommend. When you purchase through our links, we may earn a commission at no extra cost to you.

  • Deutsch
  • English
Recent Posts
  • Understanding Marketing Attribution Models to pick the right approach
  • Is first touch or last touch the best single touch attribution?
  • How to achieve a better ROI with the U-Shaped Attribution Model
  • Harness the Power of the W-Shaped Attribution Model to Boost Sales
  • Media Planning 101: How to Create an Effective Media Plan
Categories
  • Analytics & Measurement
  • Content Marketing
  • Marketing Automation
  • Paid Media
  • Sales Development
  • SEO
  • Social Media
  • Strategy
Top Picks
  • Track button clicks in Google Analytics
  • Delete Facebook pixel
  • Complete LinkedIn industry list
  • Gated vs ungated content
  • Honest SEMRush review
  • Escape the Google Sandbox

Imprint

Privacy Policy

Disclaimer: We review and use every technology we recommend. When you purchase through our links, we may earn a commission at no extra cost to you.

Free Marketing Tools

  • CPL & CPA Calculator
  • ROAS Calculator

Quick Links

  • Sitemap
  • About

  • Deutsch
  • English
Copyright 2024 Back2MarketingSchool