Tag: Marketing Analytics
Increase conversion by 3x with Buyer Intent Marketing
Did you know that 94% of companies use intent data to meet their business goals? Moreover, buyer intent data can increase conversion rates by over 200%. This statistic only proves […]
Drive Conversions with the right Facebook Ad Attribution settings
Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]
Master B2B Marketing Attribution: Best Practices and Tools for Success
B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]
Understanding Marketing Attribution Models to pick the right approach
Let’s start with a question: How many channels do you use in your marketing today? According to Invespcro 73% of marketers leverage a multichannel targeting approach. This means, that almost […]
Is first touch or last touch the best single touch attribution?
Single Touch Attribution is a type of marketing attribution model that assigns all credit for a conversion or sale to a single touchpoint in the consumer journey. This means that […]
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]
What is the Visibility Index in SEO and Why Does It Matter?
What is the visibility index in SEO? The visibility index, or visibility score, is an SEO metric used to measure how visible a website is in search engine results pages […]
CVR Marketing: A guide to measure & improve conversion rates
Being a novice in the world of digital marketing is packed with challenges, from trying to understand different terms to decipher countless abbreviations. You must’ve heard about CVR marketing, which […]
Rank Tracker vs SEMRush: Which SEO Tool is better?
SEMRush is widely regarded as one of the strongest, if not the strongest, SEO software solutions in the industry. With over 10 million registered customers and 400,000 monthly active users, […]