Tag: Marketing Analytics
Squarespace Facebook Pixel Tutorial – Without Coding
You can add your Facebook pixel to Squarespace in two ways without coding: 1) If you have Google Tag Manager already on the page 2) Adding the pixel ID to […]
Easy Google Tag Manager Squarespace Implementation Beginners Guide
Unfortunately, Squarespace doesn’t have one-click solutions and plugins like WordPress. However, plugins often come with a cost of lower site speed and more and more code on the site. In […]
Add Google Analytics to Squarespace and Track Goals
Before we jump in we need to distinguish between the Google Analytics tracking method: Universal Analytics (UA) and GA4. The “old” and most common way is using the UA-Tracking ID, […]
Leadfeeder Review: Features, Pros, Cons, and Alternatives
Founded in 2012 by Pekka Koskinen, Leadfeeder uses data from Google Analytics and Linkedin to identify anonymous website visitors and score potential leads. With over 60,000 paid users, including Eventbrite, […]
The benefits & drawbacks of linear marketing attribution
In today’s digital marketing landscape, understanding the customer’s journey is paramount to your success. One method that allows you to track this journey from the first point of contact to […]
Leadfeeder vs. Albacross: Which is better for you [2024 Comparison]
Leadfeeder and Albacross are two of the most popular B2B intent-based lead generation software in the market. Specializing in buyer intent marketing by website-based visitor identification, tracking, and prospect follow-up, […]
Leadfeeder vs Lead Forensics: Which One Should You Choose?
Intent data providers are software platforms that collect and analyze data signals from visitors’ online behavior and activity to identify buying trends and patterns. Two of the most widely used […]
Increase conversion by 3x with Buyer Intent Marketing
Did you know that 94% of companies use intent data to meet their business goals? Moreover, buyer intent data can increase conversion rates by over 200%. This statistic only proves […]
Drive Conversions with the right Facebook Ad Attribution settings
Facebook advertising costs are increasing over the last years. The average CPM in 2017 was $11.20 and grew to over $14 in 2022. So, how can advertisers keep up with […]
Master B2B Marketing Attribution: Best Practices and Tools for Success
B2B marketing attribution has taken the business world by storm due to its undeniable capabilities and efficiency. Thanks to the variety of attribution models it offers, marketing teams can develop […]