Tag: Marketing Analytics
Understanding Marketing Attribution Models to pick the right approach
Let’s start with a question: How many channels do you use in your marketing today? According to Invespcro 73% of marketers leverage a multichannel targeting approach. This means, that almost […]
Is first touch or last touch the best single touch attribution?
Single Touch Attribution is a type of marketing attribution model that assigns all credit for a conversion or sale to a single touchpoint in the consumer journey. This means that […]
How to achieve a better ROI with the U-Shaped Attribution Model
Revenue attribution is challenging. In order to understand which campaigns are better performing than others, we use marketing attribution models. The U-shaped attribution model is one of these instruments that […]
Harness the Power of the W-Shaped Attribution Model to Boost Sales
Unraveling the complex pathways of revenue attribution is no small task. We can gain insight into which campaigns are more effective than others through marketing attribution models, one of which […]
What is the Visibility Index in SEO and Why Does It Matter?
What is the visibility index in SEO? The visibility index, or visibility score, is an SEO metric used to measure how visible a website is in search engine results pages […]
CVR Marketing: A guide to measure & improve conversion rates
Being a novice in the world of digital marketing is packed with challenges, from trying to understand different terms to decipher countless abbreviations. You must’ve heard about CVR marketing, which […]
Rank Tracker vs SEMRush: Which SEO Tool is better?
SEMRush is widely regarded as one of the strongest, if not the strongest, SEO software solutions in the industry. With over 10 million registered customers and 400,000 monthly active users, […]
How does a Video Rank Tracker work? – 3 Best Tools (Free & Paid)
Video SEO is completely different from text-based SEO. Though both offer the same concept—optimizing your content to be indexed and ranked high on search engine results pages—they follow different methods […]