Author: Sascha Hoffmann
Optimizing campaigns with Facebook ads dayparting
How to set up dayparting for Facebook ads? Dayparting needs to be adjusted in the ad set of your Facebook campaign and requires the setting of a lifetime budget. What […]
CTR Manipulation: Influencing Click-Through Rate for Better Results
It’s no secret that click-through rate (CTR) is a key metric for gauging the success of any online advertising or content campaign. However, it can be difficult to influence and […]
Everything you need to know about SEO Dwell Time
What is Dwell Time in SEO? Google has long focused on user experience. One of the many ranking factors they consider when evaluating websites is dwell time. Dwell time is […]
Everything you need to know about Ambush Marketing and Advertising
Ambush marketing is a form of advertising that occurs when one company tries to take advantage of the publicity and attention generated by another company’s event or campaign. It can […]
Best practices for pagination in SEO
There are a lot of factors to consider when optimizing your website for search engines. One element that is often overlooked is pagination. When you break your content down into […]
How to give someone access to Google Tag Manager?
Adding someone to Google Tag Manager is very simple. It only requires 5 steps: Important: You need administrator user rights to add users to Google Tag Manager. Sign in to […]
Leveraging Point-of-Sale Marketing effectively
What is Point-of-Sale Marketing? (POS Marketing Definition) Point-of-sale marketing (short POS marketing) is a method of sales promotion in retail directly at the point of purchase. The goal is to […]
What is the Google Sandbox Effect in SEO?
The so-called Google Sandbox effect is an unofficial status in SEO that describes new websites or articles that have not yet been fully understood, tested, and indexed by Google. Google […]
Website relaunch: The how-to guide and checklist
If you are in need of a website makeover and want to relaunch your website, it is important to consider some points. First of all, it is crucial whether your […]
Making the most of artificial scarcity in marketing
What is artificial scarcity? (Definition) Artificial scarcity involves deliberately reducing supply, for example by limiting production, in order to generate higher demand. The goal is for demand for a product […]