Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
Conduct SEMRush Keyword Research Analysis

SEMRush Keyword Research How-To Guide

You don’t need a SEMRush Keyword Research Course – just this step-by-step guide. In this tutorial, I will show you my process for keyword research as an SEO Consultant as […]

Chatbot Evaluation

How to evaluate your chatbot marketing?

The Chatbot Evaluation Guide Chatbot marketing should be evaluated on the operational performance but also the overall investment/ROI. That means analyzing the chatbot engagement and conversion rates on the operational […]

DeckLinks Review

DeckLinks Sales Enablement & Experience Review

What is DeckLinks Sales Enablement & Experience Software? DeckLinks is a new sales enablement and sales experience tool that helps sellers to create a unique sales pitch experience. The main […]

B2B sales presentation engagement

Understanding B2B Sales Presentation Engagement

What is a B2B sales presentation? A B2B sales presentation is a pitch deck containing sales and marketing collateral to communicate the value of the company’s solution to the buyer. […]

what is Chatbot conversational marketing

Ultimate Guide to Chatbot Conversational Marketing

What is Chatbot Conversational Marketing? Chatbot Conversational Marketing is the promotion of services and products via chatbots. The bot functions conversationally in providing information and guidance on websites, social media […]

Pop Under Banner Definition

What is a Pop Under Banner?

Pop Under Banner Definition A pop under banner is a digital advertising format that opens below the active browser window. The pop under is a variation of the pop up […]