Author: Sascha Hoffmann
What is the difference between CPM and eCPM in marketing?
eCPM vs CPM CPM or Cost per Mille (from the Latin Mille = thousand) is a digital advertising metric that provides information about the cost per thousand impressions of an […]
How many ads should be implemented per ad group?
This question is so important that Google tests this knowledge in its Search Certification Exam. Let’s see if you’d get it right? Only one One or two Two to three […]
What does CPX in marketing and advertising mean?
CPX Definition CP stands for Cost per and X can have two meanings. First, it serves as a placeholder or variable for cost models in marketing and advertising. Here, “X” […]
12 Best Practices for Deal Based Workflows in HubSpot Marketing Hub
The sales pipeline is organized in so-called deals in HubSpot. While there are 3 main subscriptions available (Service Hub, Sales Hub, and Marketing Hub), we will focus on Marketing tips […]
5 ways on how you can uncover your buyer personas reading habits
The question of how you can uncover your buyer personas’ reading habits is so important that HubSpot includes it in their Content Marketing Certification Exam. Let’s see if you’d get […]
Why is Social Media an Important Part of Inbound Marketing?
This question is so important that HubSpot asks it in their exam: (A) Social media is a one-to-one medium you can use to market in a direct, human way. (B) […]
What is the blog feed format?
If you are looking for the daily themed crossword answers, the blog feed format abbreviation, the correct answer is RSS (Really Simple Syndication). But if you are a fellow marketer […]
11 Tips: Get more reviews with a direct Google Review Link
In this post, we will show you how to create a direct link to Google reviews and how to use this link correctly to get more reviews on autopilot. Create […]
The 5 principles of advertising
What are the basic principles of advertising? Advertising activities are subject to five principles: Truth, Clarity, Originality, Effectiveness, and Profitability. Especially the first two, truth and clarity, can have legal […]
Buzz Marketing Examples, Types, and Definition
What is Buzz Marketing? Buzz marketing is a sub-discipline of word-of-mouth marketing and has an interface with viral marketing. The goal of buzz marketing is to increase the awareness of […]