Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
What is virtual webinar marketing

Best Practices for Virtual Webinar Marketing

What is a virtual webinar? A virtual webinar is an online seminar that takes place live or recorded on the Internet. In order to participate in the online event, participants […]

Ad Visibility vs Viewability explained

Ad Visibility and Ad Viewability

What is the difference between ad visibility and ad viewability? It’s not always easy to tell the difference between ad viewability and visibility. Many platforms even use the terms interchangeably. […]

What is frequency capping

What is Frequency Capping?

Definition of Frequency Capping Frequency capping determines the number of times an advertisement can be displayed to a specific person in a defined period of time. It allows limiting the […]

What is spillover effect in marketing

What is the Spillover Effect

Spillover Effect Definition The spillover effect occurs when seemingly unrelated events influence another. The spillover effect can have both positive and negative impacts. The effect occurs in economics, finance, construction, […]

What is outbound marketing vs inbound

What is Outbound Marketing

Outbound marketing is a process of sending your product or service information to a specific target audience in order to generate leads. It is important to note that outbound marketing […]

Online Marketing Insider Tips and Advice

Insider Tips and Advice for Online Marketing

What are the Best Ways to Start Marketing your Business Online? Marketing your business online can be a daunting task. There are so many factors to consider, from the audience […]

social media for professional growth

The best social media for professional growth

Why you should use a social media for professional growth In order to expand your personal or even corporate network, you should use social networks for business contacts. LinkedIn is […]

why are thumbnails important in marketing

Why are Thumbnails Important

The term thumbnail is popping up more and more in marketing and the online world. But what are they anyway? And why should you use them? Thumbnails what is it? […]

Internal Link Analysis

Easy SEO Internal Link Analysis & Audit

An internal linking strategy is very important for your search engine optimization. Links signal the importance of a page to website crawlers. As a general rule, the more incoming links […]