Author: Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital marketing experiences in Silicon Valley, the UK, and Germany. After leading the demand generation for a 100+ million company, he decided to venture out on himself. He's now helping clients to attract and convert more leads and customers. His main focus are SEO, paid media & marketing automation - all with the focus to tie marketing campaigns to revenue. Sascha has been featured in industry publications.
Geotagging Marketing

Geotagging Marketing for Local Businesses

What is geotagging? Geotagging is the process of attaching geographic latitude and longitude coordinates in the metadata to media files. Often, geotags are added directly from a mobile device. Geotags […]

NoIndex NoFollow SEO Meta Tags

NoIndex NoFollow SEO Use Cases

The terms NoIndex and NoFollow keep popping up in search engine optimization. In this post, I explain – in plain English – how these terms affect your SEO results. What […]

Cannibalization Marketing Effect

Cannibalization Marketing Effect Examples

What is the cannibalization marketing effect? The cannibalization effect in marketing refers to a negative spillover effect when promoting one product or service to another. The promoted product cannibalizes an […]

Backlinks FAQ answered

Backlink FAQs and Terminologies

How do backlinks work? Search engines like Google read the code of a website. In the HTML code links are written as follows: <a href=”https://domain.com/slug/”>Anchor Text</a> Href means that it’s […]