Category: Paid Media
Paid Media & Performance Marketing
Paid Media has a lot of different terms: Advertising, Performance Marketing, PPC (Pay-per-Click) are just a few. Back2MarketingSchool will keep you in the know.
Media Planning 101: How to Create an Effective Media Plan
What is media planning? Media planning is the process of creating a strategy to reach your target audience through various forms of media. This includes reaching potential customers through TV, […]
SEMRush vs. SpyFu Comparison
Trying to fight your way through Google’s ranking is becoming increasingly difficult. Fortunately, several search engine optimization (SEO) tools have made this task more possible. We’re talking about SEMRush and […]
Match each Google Ads autobidding strategy to the right campaign goal
The table below details which autobidding strategy matches best with each campaign goal. It is important to match each autobidding strategy to the right campaign goal to maximize your advertising […]
How to run YouTube Video Ads
What are YouTube Video Ads? YouTube video ads are advertisements in video format at the beginning (pre-roll) or within a video (mid-roll). Some ads are skippable after a few seconds […]
How does Google Ads generate Responsive Search Ads? (Full Guide)
How does Google Ads generate responsive search ads? Google Ads generates responsive search ads by mixing and matching headlines and description lines that have been provided. What are responsive Google […]
How to set up Google Ads Remarketing
How does Google Ads remarketing work? You need to place the Google Ads remarketing pixel on your website. When someone visits your website and accepts cookies the remarketing tag will […]
Improving Google Ads Quality Score
What is the Google Ads Quality Score? The Google Ads Quality Score is a score between 1 and 10 to indicate the quality of your keyword. The higher the score, […]
How to add negative keywords in Google Ads
What is a negative keyword in Google Ads? Negative keywords are keywords you want to exclude from your campaign or ad group. They have the same match types as regular […]
How to use the Google Ads Keyword Planner for ideas and forecasting
What is the Google Ads Keyword Planner? The Google Keyword Planner is a free tool that allows advertisers to research and plan their Google Ads campaigns. The planner lets users […]
Everything you need to know about Google Ads geofencing campaigns
What is Geofencing in Google Ads? A geofence is a virtual fence around a geolocation. You are targeting a specific area or a radius around a location like your physical […]